Cadillac Says the ELR Hybrid Coupe will be Priced so as to Reflect its "Exclusivity"

The 2014 Cadillac ELR that was revealed at this week's Detroit Motor Show is a stylish extended-range hybrid, 2+2 coupe based on the same Voltec platform as the Chevrolet Volt.

Of course, while quite similar (but not identical) under the skin, the two GM hybrids belong to entirely different segments. The Volt is supposed to be a higher-priced alternative to mass-market rivals such as the plug-in Toyota Prius, while the ELR is a premium product.

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Cadillac ELR Hybrid Coupe Packs 207HP, Goes on Sale in Early 2014 [Updated]

When the Cadillac Converj concept was launched at the 2009 Detroit Motor Show, the consensus was unanimous: just build it! GM heard the press’ and public’s voices and, three years later, launched the production version, named ELR, at the same venue.

Having already seen the first official images, we know that the ELR is a bit different in its proportions compared to the concept; but then that’s to be expected, as the designers have to work within certain parameters set by the engineers and, in any case, the 2+2 coupe is still quite a looker.

If its styling whet our appetites, the fact that it was based on the Chevrolet Volt platform dampened things a bit. Then doubt started to creep in: is the ELR just a Volt in a nice suit?

Cadillac says that this is definitely not the case. While the ELR does indeed utilize both the FWD platform and the Extended Range Electric Vehicle (EREV) hybrid powertrain that were introduced in the Volt, those elements have been tuned to suit the coupe’s premium character.

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First Official Photos of Cadillac's New ELR Extended-Range Hybrid Coupe [Updated]

The countdown for the presentation of the new Cadillac ELR at the Detroit auto show (January 14 to 27) begins with a fresh set of pictures that afford us our first unobstructed view of the GM's upmarket extended range hybrid coupe.

The new images show some exterior details of the car as well as of the sharply styled interior that keeps in line with other products from Cadillac.

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GM Shows New Cadillac ELR on the Road Ahead of Detroit World Premiere

Less than a week before its scheduled world premiere at the North American International Auto Show in Detroit, General Motors has shared a single picture of its new Cadillac ELR coupe covered in wraps while driving through the mountains of Southern California during development testing.

The ELR extended-range electric luxury coupe is the production version of the wreath and crest brand's Converj Concept displayed at the 2009 Detroit auto show.

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Cadillac Confirms that the ELR will be FWD, Do You Think GM Made the Right Decision?

On Tuesday, Cadillac added another piece to the puzzle that is the new ELR plug-hybrid coupe by announcing that the car will be manufactured at GM's Detroit-Hamtramck Assembly plant with production to start in late 2013.

We already know that the ELR will be closely based on Cadillac's 2009 Converj Concept and that it will borrow much of its extended-range electric technology from the Chevy Volt, combining a T-shaped lithium-ion battery with an electric drive unit and an unspecified four-cylinder engine working as a generator to power the electric motor.

What we assumed, but didn't know for sure, is whether the ELR would keep the same front-engine, front-wheel-drive layout as the Volt or if Cadillac would engineer a new platform with a front-engine, rear-wheel drive configuration.

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GM to Build New Cadillac ELR at Detroit-Hamtramck Plant Starting in Late 2013

The next big thing to come from Cadillac will be the ELR plug-in hybrid coupe, which is the production version of the Converj, a concept vehicle first displayed at the 2009 North American International Auto Show in Detroit that borrows its extended-range electric technology from the Chevy Volt.

In a keynote address at the SAE Convergence Conference in Detroit on Tuesday, General Motors North America President Mark Reuss revealed that preparations will soon be underway at the firm's Detroit-Hamtramck Assembly plant to build the Cadillac ELR.

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